Quick Menu

• Create your marketing plan
• Six fundamentals of your successful business development plan
• How much should we be spending on marketing?
• How to get our marketing budget to deliver a good return
• How to market your business locally
• To find your USP, step into your client’s shoes
• Could good marketing be your USP?
• Define your USP
• Testimonials - quick and profitable marketing fix
• Improve you call to action – and increase response rates
• Say ‘thank you’ more often
• Use high quality client service as a powerful marketing strategy
• 8 free marketing techniques – what’s most effective?

Who to target?

• Your most profitable market. Prioritise the 20% of prospects who will generate 80% of your future sales
• How to identify your ideal client in five easy steps
• Local area customers – five ways to recruit more of them
• A niche target market can deliver profitable business opportunities
• Lapsed customers can have a high conversion rate
• Create a profile or 'persona' of your ideal client
• Recruiting new clients. Why emotion beats logic

Ways to contact them

• To get more leads, first grab the attention of more prospects
• AdWords – are they cost effective?
• Your website - stop valuable prospects from leaving it
• Your website – use a ‘lead magnet’ to capture quality leads
• A letter can be very effective
• The do's and dont's of exhibiting at a trade show
• Prospects’ email addresses - five ways to get more
• Should I buy or generate my own leads?
• Referral marketing – five steps to a profitable strategy
• Telemarketing - should we still be using it?
• Network marketing - stop selling and start helping
• Network marketing - 9 ways to become better at it
• Learn how to ‘work the room’

What to say to them

• To define your customer message, step into your client’s shoes
• Have you ever seen a bald-headed sheep?
• Could good marketing be your USP?
• Define your USP
• Find a good copywriter
• Prospects – what they need to know to get them to call you
• Grab your audience's attention - then keep them reading
• Writing tips that stop prospects deserting your website

How often you need to contact them

• Convert 80% of your leads by following up 5 times
• Emails – when’s the best time to send them?

• Cross selling success – your four key driver
• Cross-sell/upsell analysis
• Upselling – your 60 second guide
• Three simple steps to more cross-sales

• Your website – why it isn’t generating more business
• Your website - stop prospects from leaving
• Mobile optimise your website – a checklist
• 5 ways to promote your website for free
• Why video is now a ‘must-have’ on your website
• How video can drive engagement with your audience
• Testimonials – a quick and profitable marketing fix
• Add more action point, generate more leads
• Are you attracting the wrong audience?
• Why you need more Google Reviews
• Find a good copywriter
• Create a ‘lead magnet’ to bring in quality leads
• Is your website collecting dust or collecting clients?
• Four big benefits of putting a case study on your website
• How to use images on your website – some easy mistakes to make
• Checking if you have a high bounce rate
• Seven deadly website sins to avoid

• Three easy ways to use LinkedIn to build your business
• How you’ll benefit from an improved LinkedIn profile
• Should you be using Facebook?
• Social media – 5 reasons you should be using it more
• Quick ways to build an audience

• How to get the most value from your email marketing
• Landings pages – why you must use them
• How to write effective emails
• Newsletter or weekly email - which delivers greater client retention?
• How to master email subject lines that boost your open rate
• How do I make my email newsletter more effective and engaging?

• Improve the response of your direct mail
• A letter can be very effective
• Is your headline a hook, line or sinker?
• Find a good copywriter
• Marketing letter writing - made easy

• Telemarketing - should we still be using it?
• Try this technique to bring in warm leads
• Grow your business, just by asking for feedback