On arriving at your website you quickly need to convince visitors that you can solve their problem and/or fulfil their need. To demonstrate this point, have a look at The Thomas Gray Partnership website which Aviva helped to develop.
- Because this broker knows that their clients come to them for their experience, they’ve made ‘Friendly, highly experienced and trusted...’ their primary message.
- In addition to this, the primary image (which was photographed just behind their office building) will be highly recognisable to their target audence. Many people prefer to buy from local companies if they can, so as to support their local community. This image of the local canal is therefore a powerful element of their brand identity.
