Making a good first impression when making an online sale is just as important when you’re pitching to a prospect face-to-face. So there’s no point investing time and money getting potential clients to visit your website if many then leave unimpressed.
Good editing and careful proofreading are key to ensuring that you keep them reading until they’re sufficiently convinced to pick up the phone.
Here are four ways that good writing skills can help to increase conversion rates:
- Spot and correct potential points of mistrust
Mistrust stops potential customers from doing what you want (i.e. calling you). If the writing and proofreading on your website seems amateurish, then visitors may assume that the whole business suffers from a general lack of professionalism and could go elsewhere.
To help to mitigate this, learn from these proofreading tips.
- Check your homepage. Does it answer the question: ‘do you have what I need?
When prospects arrive at your website they’re only interested in one thing: whether or not you can supply what they need. If this isn’t made evident to them within seconds, then they’ll click out and go elsewhere.
Review the main message on your website homepage so that the benefits of what you offer are crystal clear.
- Check that each page on your site has a customer benefit, and is achieving its defined goal
When reviewing the writing on your site it is important to be clear exactly what each page is for, how it benefits the reader, and whether it could be edited to do this better.
- Focus on readability and relevance
Persuasive, highly readable and relevant copy tells the reader what’s in it for them. When people search online their attention span is limited to about 8 seconds; so edit your content so that it’s sufficiently engaging to hold their attention.
By using these simple editing and proofreading tips, you can be sure you’re positioning your business in the best possible light, making a good first impression and turning your ordinary website into an extraordinarily profitable one.