1. We work just for you
   
   

   (An example of what you might say on your website)

   Because we work for you - not for an insurance company - you can be assured that we always have your best interests in mind when seeking out the most appropriate policy for you.
   
   

2. “We can usually get you a better price”
   
   

   (An example of what you might say on your website)

   Because of our experience and contacts, we can usually get you the most competitive deal available, plus the time we spend on your account is paid for by the commission we get from the insurance provider. So its a win-win for you.
   
   

   (Impartial endorsement to the above statement, in this case from the UK Government sponsored MoneyAdviceService.org website)

   Brokers are “experts in the market and – even with run-of-the-mill insurance – they can often find you better cover at a great price”
   
   

3. We save you time and frustration
   
   

   (An example of what you might say on your website)

   We have the knowledge, expertise and access to find the right insurance provider and product for you – no need for you to trawl blind through a myriad of insurers and their products. Nobody’s got time for that! (Except us, of course!)
   
   

4. "If you’ve multiple policies to insure we’ll find you a great value combined deal"
   
   

   (Impartial endorsement, in this case from Martin Lewis’s consumer championing website MoneySavingExpert.com)

   “…you may be able to negotiate a better deal by using local brokers and putting all the policies through them.”
   
   

   
   
   

5. "You get expert advice that you can trust and rely on – guidance that won’t cost you anything"
   
   

   (An example of what you might say on your website)

   Insurance can be complicated so you’ll benefit from having an expert working on our behalf, acting as an impartial middleman between you and the big insurance companies.
   
   

   (Impartial endorsement, in this case from MoneyAdviceService.org)

   Just “like comparison sites, they get paid commission by the insurance provider for selling their products so you don’t pay them a fee for shopping around to get you a good deal. Unlike comparison sites they have specialist expertise and can give you guidance on the products that best suit your needs”
   
   

6. "We make sure that you don’t pay for what you don’t need"
   
   

   (An example of what you might say on your website)

   All our customers get a tailormade personal service. We find out what you need and agree what cover is most appropriate. We then use our experience and industry connections to shop around and negotiate the best price. You never pay for additional products or services or coverage that you don’t need.
   
   

   (Impartial endorsement, in this case from MoneyAdviceService.org)

   “Many people turn to comparison sites to look for the cheapest insurance, but that’s not always the best way. The policies you’ll be offered are fairly generic so if you want a policy that meets your individual circumstances it might be better to use a broker.”
   
   

7. Each time you call you can speak to the same person.

   Many customers like the fact that the broker knows them and their individual needs.
   
   

8. If you need to make a claim, we’ll be there to help, guide and support you
   
   

   (An example of what you might say on your website)

   Making a claim is often the moment when you discover the value of your insurance. Even so, this can be a stressful experience, especially if you’ve never done it before. Fortunately we have and will be with you throughout the process, guiding and supporting you where necessary.
   
   

   (Impartial endorsement, in this case from MoneyAdviceService.org)

   “Your claims are taken care of: if you need to make a claim, your broker might speak to loss adjusters and claims departments and do as much as possible for you so you don’t have the hassle and worry.”
   
   

9. We’re your local, friendly broker.
   
   

   (An example of what you might say on your website)

   Please feel free to drop in and see us, but we do suggest that you call in advance to check that the person you’re most used to speaking to will be in the office.
   
   
   

How to promote these benefits:

1. Add a link on your homepage that proudly proclaims the primary reasons why your customers will benefit from using your services. Focus on value as well as price, especially when talking to existing clients and potential referrals.
2. Promote these benefits on a video. Here’s an example (scroll down) of how another broker has done this.
3. Print off your list customer benefits onto an A4 sheet, laminate it and stick in on the desk of every member of your staff.