A logo is a visual representation of your business. Logos come in different forms such as word-only logos, picture logos, abstract logos, symbols or a mixture of all. 

In order to get an appropriate logo for the broker market, try to keep it simple, easy to read and visually appealing. To the customer, insurance can sometimes feel like a complex thing and many clients look to you because they believe that you can simplify the whole process for them. So let your logo reflect that.

More on logos and their position on your website.

Simple rules for logo design.