Keep your business top of mind so they think of you when they are ready to buy.
Consider just sending typed content (a news letter).
Note that many designs elements are lost in e-mail filters.
Keep important content ‘above the fold’
Decide if you are going to employ a copywriter or write your own copy.
Make sure you follow the three mandatories of permission marketing.
Archiving your newsletters will help with search engine optimisation (SEO)
Eight things you mustn’t do when sending out your e-newsletters.
When implementing a newsletter campaign you need to be aware of the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended by the Privacy and Electronic Communications (EC Directive) Regulations 2011.