Find out more by clicking on the Campaign in a Box quick link under ‘Your marketing toolkit’ at the bottom of the Broker Mentor homepage.
Make it instantly clear why your product/service solves their problems/fulfils their needs.
Consider using floor graphics
Use lighting to highlight and showcase, and give visitors visual clues about how the exhibit flows.
The most effective trade show displays have one thing in common, they give visitors an experience. They demonstrate, educate or entertain. Effectively using technology can help you deliver a memorable experience for prospects.
Use sound/text/video/animation to deliver a high impact communication.
Consider using RFID (Radio Frequency Identification) to (for example) detect prospects, welcome them by name on the stand’s display screen, and assign them to an appropriate stand team member.