People like doing business with people they know - so if a potential customer is planning to buy a service from your business you must expect them to look you up and find out more about you online. This usually means reviewing your LinkedIn profile and the ‘About us’ or ‘Meet the team’ section on their website.
Your team members' personal brands are therefore a key element of your overall company brand.
Content to include
- Photos of the team
Ideally go for photographs over cartoon representations. This allows potential customers to see the team – the people that they might soon be speaking to.
- Bios that aren’t two lines of bland text
You hired your team for a number of reasons, so don’t let them get all coy about themselves. Write bios that reflect who you are, what you do – both inside and outside of work – allow people to make connections.
- Social profiles
It’s likely that a number of your team will be on social media in some form or other. Make sure that you aren’t connecting them to their drunken weekend X/twitter account though.
- Something that makes it unique
Allow yourself to stand out; don’t be stifled. Understand who your target market is and then think how you can creatively address them.
Questions to help create their profiles
Email out a list of questions to help your team to create the content you need. Give them an example to work from so they can see exactly what you want. Here are some generic examples to start you off:
- What is your experience?
- How did you get into the industry?
- What are your relevant qualifications?
- In what areas do you have particular expertise?
- What do you like most about your job?
- What are your hobbies?
- What is your favourite film/band/food?
- Do you own pets?