How do you stop potential clients instantly leaving your website?
How do you hold their attention long enough to convince them that you’re the right choice, and get them to pick up the phone? The answer is simple.
- Tell them what they want to know.
See this example of how to do this.
- Explain why they should believe you.
Show you can be trusted to deliver the need or benefit that they want.
- Inspire them to call your office, now.
Make calling you the obvious next thing to do.
So how effective is your homepage at doing this?
Have a look at your homepage and see how successfully it delivers these three steps. The ideal is that a visitor should be reaching for their phone within 10 seconds of arriving on your site.
Best business practice is often about keeping things simple – and it’s the same with marketing communications – simplify, edit and clarify your message to match what’s important to your ideal customer and hopefully you should see an uplift in incoming calls.